The Best of ASOS’s Eco Edit

As a strong advocate for sustainable fashion, you better believe I jumped up and down in excitement when I discovered the ASOS eco edit! This curated collection has actually been around for a while now; after its launch in 2010, it became a “safe haven” for eco warriors to shop strictly ethical and fair-trade brands. What once was a few key items, is now a range that stocks over 700 items across skincare, beauty and fashion.

Ethical fashion has seen mmense growth; it slowly, but surely, has become much more accessible to people all over the world in terms of size, style and price range.

Why shop sustainable, ethical and fair trade?

We don’t really hold ourselves accountable for the dangers of fast fashion; but we all have taken part in some truly horrific things. Just because we don’t see the impact of it directly, doesn’t mean it should be swept under the rug! Here are some highlights of what happens behind fast fashion:

  •  The documentary The True Cost indicated that 80 billion (BILLION) pieces of clothing are consumed each year – that’s 400% more than a couple of decades ago. It also shed light on the fact that 250,000 Indian cotton farmers have committed suicide within the last 15 years as a result of debts they’ve accumulated buying GMO-enhanced cotton seeds (which they need in order to keep up with the demand of cotton based clothing).
  •  The Oxfam ‘Made in Poverty’ report reads that 9/10 garment workers interviewed in Bangladesh “cannot afford enough food for themselves and their families, forcing them to regularly skip meals and eat inadequately, or go into debt.”
  • Synthetic textiles like polyester, nylon, rayon, and spandex can take anywhere between 20 and 200 years to fully degrade.
  • Fast fashion brands intentionally design clothes that fall apart quickly through a strategy called “planned obsolescence”.

Feel good about what you look good in

Without further ado, here are my favourite items from the ASOS Eco Edit. This bespoke list is a collection of clothing I have bought, or am planning on shopping, to grow my portfolio of sustainable clothing pieces!



Dresses and Jumpsuits



It doesn’t end there

Buying sustainable clothing does a world of good; unfortunately, it is not enough. In order to break from the throwaway culture/cycle we’ve been trapped in, we need to do more: reduce, reuse, and recycle! Reduce your overall consumption.

Reuse and repurpose what you can. Recycle, recycle, recycle! Educate who you can and inspire others to join you on your journey of sustainability!

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